Download resources
Pledge Resources
Rethink Outside Factsheet
Share the Rethink Outside campaign with your networks and partners. This factsheet includes information on campaign activities, including funder and practitioner pledges.
Campaign Logos
Share your participation in Rethink Outside using campaign logos. Add campaign logos to your website or email signature, identifying yourself as a “Proud Rethink Outside Partner.”
Social Media Toolkit
This toolkit provides sample posts, hashtags, and graphics to amplify Rethink Outside on social media.
External Communications Templates
Use these templates to craft newsletter announcements, blog posts, and other communications to tell the world that you are a proud partner of Rethink Outside.
Campaign Collateral
Display your affiliation with Rethink Outside with campaign-branded merchandise.
Events and Presentations
This resource provides guidance on implementing the shared narrative when crafting remarks or presentations for conference sessions, keynotes, or panels.
Rethink Outside Slide Deck
Share Rethink Outside at meetings and events. This slide deck includes background information on the shared narrative, and campaign activities.
Communication to Stakeholders
This template communication invites participation in Rethink Outside from your staff, board members or trustees, affiliates, or external partners.
Funder Communication to Grantees and Applicants
Funders are invited to share the narrative with grantees and invite participation using this template communication.
Storytelling
Resources
Message Map
Using this messaging architecture as a guide, draw on the shared values and messages that underpin the shared narrative to tell your story. Instructions on using this tool are included in the attached resource.
COVID-19 Messaging Brief
This messaging brief draws on best practices in frame-based messaging and crisis communications to provide a roadmap for connecting the tested values and core message of the Rethink Outside shared narrative with the ever-changing public conversation around COVID-19 impacts and recovery.
Words to Watch
Research and testing uncovered words that do not always resonate with key audiences. Know which words to watch when telling your story.
Making the Case
Give your audiences reasons to believe when using the shared narrative to tell your story! Use this resource to access and identify relevant research supporting the benefits of meaningful outdoor experiences.
Background
Resources
Style Guide
This style guide provides guidance on correct usage of the Rethink Outside identity, including campaign logos, colors, and fonts.
Creating the Shared Narrative
The shared narrative was developed through a multi-year process that engaged hundreds of stakeholders in listening sessions, surveys, and interviews, and rigorous research, message testing, and analysis.
Attribution Language
The shared narrative initiative was developed by the Blue Sky Funders Forum, in collaboration with funders, practitioners, and network leaders working at the intersection of people and the environment. This recommended attribution language provides context on the collaborative process behind the narrative.
Contributors
Blue Sky thanks the hundreds of funders, practitioners, and researchers who participated in this process through the shared narrative initiative task force, Blue Sky Funders Forum in-person engagements, and one-on-one interviews. Hundreds of additional stakeholders informed this work through a national survey and partner-hosted listening sessions.
Please visit the Rethink Outside shop
Rethink Outside photos courtesy of Big City Mountaineers, Children & Nature Network, Education Outside, Life Lab, Lincoln Park Zoo, NatureBridge, National Park Service, National Park Trust, Ocean Discovery Institute, Pie Ranch, Tiny Trees, and YES. Website by Weirdesign.com.
© 2023 Blue Sky Funders Forum. All rights reserved.