Funding Community

You are invited to pledge your commitment to Rethink Outside – a campaign to activate a new, unifying shared narrative – one that opens doors for greater awareness and action and invites audiences to support the benefits of time spent outdoors as a basic human right.

Ready to pledge? Use the checkboxes to select your pledge(s).  



Available Resources: campaign logo and branding style guide, sample language for affiliation, social media posts and hashtags

Proudly display your Rethink Outside affiliation by using campaign swag available through our shop


Available Resources: sample verbiage for communicating with your partners, grantees, board or staff about Rethink Outside; making the case; guidance on presentations with campaign slide deck

Consult with a communications expert through Blue Sky Funders Forum to audit your organization’s website, messaging, and other communications materials. Deliverables will include a complete shared narrative message map, reflective of your organization’s key messages. Refer to Rethink Outside factsheet for details.


Available Resources: sample grantee communication, slide deck to use at grantee trainings

Available Resources: suggestions on incorporating Rethink Outside in grant programs

Nominate one Rethink Outside Ambassador in March 2020 to represent Rethink Outside at key events and on social media. Ambassadors will receive personalized coaching on presentation skills, storytelling, and media engagement; guidance on authoring thought leadership or op-ed pieces; and travel funds. Refer to Rethink Outside factsheet for details.


Rethink Outside workshops will invite participants to develop innovative and compelling ways to share their work through the lens of the new narrative. Workshop content will include the fundamentals of narrative development, best practices in strategic storytelling, and hands-on work in small group settings. Support your grantees to participate in these skill-building workshops hosted by Blue Sky Funders Forum.

Provide your grantee(s) access to a professional story-writer to create one 500-700 word story of the grantee’s choice to showcase their work using the new narrative. Engagement includes story vetting, writer assignment and management, creation and review of two drafts, vetting of imagery, and digital delivery of final stories. Refer to Rethink Outside factsheet for details.

The Rethink Outside Fund will expand access to campaign resources to additional practitioners in 2020 and will help support 2021 campaign plans. A contribution of $5,000 will provide the entire suite of Rethink Outside services (communications assessment, storytelling workshop, professional story-writer) to one organization. Organizations contributing financially will be acknowledged as Rethink Outside sponsors.

(insert your name again if not affiliated with an organization)

Rethink Outside photos courtesy of Big City Mountaineers, Children & Nature Network, Education Outside, Life Lab, Lincoln Park Zoo, NatureBridge, National Park Service, National Park Trust, Ocean Discovery Institute, Pie Ranch, Tiny Trees, and YES. Website by

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Rethink Outside Shop