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Nature connects us. Stories bring that connection to life.

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Rethink Outside helps funders and partners share a more powerful story about how nature and time outside strengthens our communities.

We develop, test, and share narrative frameworks and stories that bring new partners to the table and grow the movement for equitable access to the outdoors.

Check out our Narrative Hub

Narrative in Action

Stereotype or Fact? Black People Don’t Camp

For Black people, feeling welcome and safe in the outdoors isn’t a given.

Welcoming and Developing New Leaders

Using the power of nature, YES Nature to Neighborhoods helps youth and families live healthy and connected lives.

The Healing, Transformative, and Rehabilitative Effects of Nature via Gardening

Written by a formerly incarcerated man, this story highlights the healing, transformation, and freedom ignited by nature.

Making Sure Every Child Receives the Benefits of Time Outdoors

When more kids and families have access to the outdoors, everyone benefits.

Equity in Action

When Natasha Coleman was a freshman in high school, her sister connected her to the Chicago Botanic Garden’s Windy City Harvest Youth Farm program. The experience would change her life.

Thanks to our sponsors for financially supporting Rethink Outside

Rethink Outside photos courtesy of Big City Mountaineers, Children & Nature Network, Education Outside, Life Lab, Lincoln Park Zoo, NatureBridge, National Park Service, National Park Trust, Ocean Discovery Institute, Pie Ranch, Tiny Trees, and YES. Website by Weirdesign.com.